Beatrice Health LLC Launches Nostalgic Airfix Aircraft Models for Stress Relief & Cognitive Wellness

Saint Paul, MN – October 26, 2023 – Beatrice Health LLC, a wellness company quietly building a reputation for innovative solutions rooted in mindful activities, today announced the launch of a curated collection of classic Airfix aircraft models. While seemingly a retro hobby, Beatrice Health believes these models offer surprising benefits for mental well-being, particularly in today’s fast-paced world. “We’re not your typical wellness brand pushing kale smoothies and meditation apps,” explains Sarah Chen, CEO of Beatrice Health LLC. “We noticed a growing trend – people craving tangible, offline activities. Something to make with their hands, to focus on, to disconnect from the constant digital noise. Airfix models, surprisingly, fit that bill perfectly.” Beatrice Health, based in Saint Paul, Minnesota, was founded on the principle that wellness isn't just about physical health, but also mental and emotional resilience. The company, reachable at 303-847-2286, initially focused on research into the benefits of tactile hobbies, identifying a correlation between repetitive, focused manual tasks and reduced stress levels. “Think about it,” Chen continues. “Building an Airfix model isn’t just gluing plastic together. It's a process. You're following instructions, problem-solving, focusing intently on small details. It’s almost meditative. It forces you to be present.” The company’s initial collection features iconic aircraft models spanning several eras, from WWII fighters like the Spitfire and Mustang, to classic Cold War jets like the MiG-15 and F-86 Sabre, and even some modern commercial airliners. Models range in complexity, catering to both beginners and seasoned model builders. “We’ve hand-picked these models based on historical significance and, frankly, just how cool they look,” says Mark Johnson, Beatrice Health’s Product Development Manager. “We’re not just selling plastic kits; we’re offering a little piece of history, a creative outlet, and a pathway to a calmer mind.” Beyond the Glue: The Unexpected Wellness Benefits Beatrice Health's research points to several key mental wellness benefits associated with building Airfix models: Stress Reduction: The focused concentration required for model building can help to quiet the “monkey mind” and reduce feelings of anxiety and stress. It’s a form of “active meditation,” engaging your mind in a constructive way. Improved Cognitive Function: Following instructions, visualizing the finished product, and problem-solving during the building process can help sharpen cognitive skills, including memory, spatial reasoning, and attention to detail. Enhanced Creativity: While Airfix models come with pre-designed components, builders often personalize their creations with custom paint schemes, weathering effects, and dioramas, fostering creative expression. Sense of Accomplishment: Completing a model, which can take hours or even days, provides a tangible sense of accomplishment and boosts self-esteem. It's something you can see and feel proud of. Mindfulness & Presence: The intricate nature of model building encourages mindfulness – paying attention to the present moment without judgment. It’s a chance to escape the pressures of daily life and simply be. Intergenerational Connection: Model building is a hobby that can be enjoyed by people of all ages. It offers a wonderful opportunity for families to connect and share a creative activity together. Grandparents can pass down their skills and knowledge to younger generations. More Than Just a Hobby – A Holistic Approach to Wellness Beatrice Health isn’t positioning Airfix models as a cure-all for stress or anxiety. Rather, they view it as a valuable tool in a holistic approach to wellness. “We’re not suggesting people ditch their therapy sessions or stop exercising,” Chen clarifies. “But incorporating mindful, tactile activities like model building can be a powerful complement to existing wellness practices. It's about finding healthy ways to disconnect, de-stress, and engage your mind in a positive way.” The company is also developing companion resources to enhance the wellness benefits of model building, including guided meditation tracks designed to be listened to while building, historical background information on the aircraft models, and online forums for model builders to connect and share their creations. “We want to create a community around this hobby,” Johnson adds. “A place where people can connect, learn from each other, and share their passion for aviation and model building.” Availability & Pricing The curated collection of Airfix aircraft models is available for purchase directly from Beatrice Health’s website ([website address placeholder – to be added]) and through select online retailers. Prices range from $25 to $75 depending on the complexity and scale of the model. About Beatrice Health LLC Beatrice Health LLC is a wellness company based in Saint Paul, Minnesota, dedicated to promoting mental and emotional resilience through innovative and mindful activities. The company believes that wellness is not just about physical health, but also about cultivating a sense of calm, focus, and creativity in a fast-paced world. For more information, please visit [website address placeholder – to be added] or contact the company at 303-847-2286. Address: 438 Portland Ave Apt 6, Saint Paul, MN, 55102-2235, UNITED STATES.