CHANGE CX LLC Partners with Under Armour to Revolutionize Men’s Footwear Experience

SPOKANE, WA – October 26, 2023 – CHANGE CX LLC, a leading customer experience (CX) optimization firm based in Spokane, Washington, today announced a strategic collaboration with Under Armour to enhance the shopping experience for men’s shoes. This partnership focuses on leveraging CHANGE CX’s expertise in data analysis and consumer behavior to tailor the Under Armour online and in-store experiences, specifically around the popular line of Under Armour men's shoes. “We’re really excited to be working with Under Armour,” said a spokesperson for CHANGE CX LLC, located at 100 N Howard St, Spokane. “They’re a powerhouse in athletic apparel, and we believe our work in understanding what shoppers really want can help them take their men’s shoe offerings to the next level.” Understanding the Men’s Shoe Market: A Deep Dive with CHANGE CX CHANGE CX LLC isn’t just about fancy reports. They’re about getting down and dirty with data, figuring out what makes people tick when it comes to buying shoes. They’ve been looking at everything – what guys search for online, what questions they ask in stores, even what kind of language they use when talking about comfort and performance. “We started by looking at the broad landscape of men’s athletic shoes,” explained a data analyst at CHANGE CX. “Guys aren’t just looking for something that looks good. They want shoes that fit their activity, their foot type, and even their personal style. It's a lot more complicated than just 'running shoe' or 'basketball shoe'.” The team at CHANGE CX discovered that many men struggle with finding the right fit. They’ll often order multiple sizes online, or spend a frustrating amount of time trying on shoes in stores. This is a huge pain point, and CHANGE CX saw an opportunity to help Under Armour address it. Under Armour Men's Shoes: A Range for Every Athlete Under Armour’s range of men's shoes is pretty extensive. They've got something for practically any activity you can think of. Here's a quick rundown of some of the key lines: Curry: Inspired by NBA superstar Stephen Curry, these shoes are built for quick movements, agility, and court performance. They're popular for basketball, but also appeal to those who like a responsive, lightweight shoe for everyday wear. Hovr: Known for their super-soft cushioning, Hovr shoes are designed for comfort and impact absorption. They’re great for running, training, or just walking around all day. The unique Hovr foam provides a “zero gravity feel,” making you feel like you’re floating. Charged: These shoes prioritize responsiveness and energy return. They're a good choice for high-intensity workouts, running, and training. They’re built to help you push your limits. Project Rock: Co-created with Dwayne “The Rock” Johnson, these shoes are all about strength, durability, and a bold aesthetic. They’re built for the toughest workouts and for making a statement. Slip-On & Slides: For casual wear and post-workout recovery, Under Armour offers a range of comfortable slip-on shoes and slides. These are perfect for quick errands or lounging around the house. "Under Armour already makes great shoes," says a CHANGE CX user experience expert. "But we're helping them make those shoes even easier to find and buy. We're focusing on making the online experience super-smooth, so guys can quickly narrow down their options and find the perfect fit." CHANGE CX's Strategy: Personalization and Enhanced Online Tools So, how is CHANGE CX helping Under Armour? It's not just about slapping a new design on the website. It’s a multi-faceted approach focusing on these key areas: Personalized Recommendations: CHANGE CX is working with Under Armour to develop a more intelligent recommendation engine. Instead of just showing guys the most popular shoes, the system will take into account their past purchases, browsing history, and even self-reported activity levels. “We’re aiming to show guys shoes they’ll actually love,” explains a software developer at CHANGE CX. Improved Size Guide: One of the biggest headaches for online shoe shoppers is figuring out the right size. CHANGE CX is helping Under Armour create a more accurate and user-friendly size guide. This includes incorporating data from customer reviews and fit testing to provide more precise recommendations. They are looking into features that might even use a customer's phone camera to estimate foot size! Enhanced Search Filters: The current search filters on the Under Armour website are pretty basic. CHANGE CX is working to add more advanced filters, allowing guys to narrow down their options by activity, foot type (e.g., neutral, pronation, supination), and even preferred cushioning level. Interactive Fit Finder: Imagine a tool that asks you a few simple questions about your feet and your activities, then recommends the perfect Under Armour shoe for you. That's what CHANGE CX is developing. They’re calling it the “Find Your Stride” tool. In-Store Experience Integration: CHANGE CX isn’t just focusing on the online experience. They’re also working with Under Armour to improve the in-store experience. This includes things like better product displays, more knowledgeable sales associates, and even in-store kiosks where customers can use the “Find Your Stride” tool. What Does This Mean for the Consumer? Ultimately, the partnership between CHANGE CX and Under Armour is all about making it easier for guys to find the perfect pair of shoes. Here’s what you can expect: Less time spent searching: The improved search filters and personalized recommendations will help you narrow down your options quickly. Better fit: The enhanced size guide and interactive fit finder will help you find shoes that fit comfortably and provide the support you need. More informed decisions: You’ll have access to more detailed product information and customer reviews, helping you make the right choice. A smoother shopping experience: Whether you’re shopping online or in-store, you can expect a more convenient and enjoyable experience. "We really believe that this collaboration will make a big difference for Under Armour customers," says a project manager at CHANGE CX. "We're excited to help them deliver an even better shopping experience." About CHANGE CX LLC CHANGE CX LLC, located at 100 N Howard St, STE R, Spokane, WA, 99201-0508, United States, is a customer experience optimization firm dedicated to helping businesses understand and improve their customer interactions. They leverage data analytics, user research, and technology to deliver measurable results. You can reach them at 617-924-9474. About Under Armour Under Armour is a leading innovator in performance apparel and footwear, empowering athletes of all levels to perform their best. Their commitment to innovation and design has made them a global leader in the athletic industry.