ATLAS LABS Unveils Revolutionary Grip Size Tech for Tennis Players, Eliminating Guesswork & Boosting Performance

Vancouver, WA – October 26, 2023 – ATLAS LABS LLC, a cutting-edge technology company specializing in biomechanical analysis and sports performance optimization, today announced the launch of its innovative solution for determining the perfect tennis racket grip size. For years, players have struggled with finding the right grip – too small and you squeeze too hard, leading to fatigue and injury; too large, and you lose feel and control. ATLAS LABS is changing all that. “Let’s be real, figuring out your tennis grip size has always been a bit of a pain,” says David Miller, CEO of ATLAS LABS. “You’ve got these generic charts, you try a few grips at the shop, maybe ask a pro...but it’s still largely guesswork. We decided there had to be a better way. We’re engineers and data nerds – we love solving tricky problems, and this one was begging for a scientific approach.” ATLAS LABS’ new technology isn’t a product you buy in the traditional sense. Instead, it’s a service utilizing advanced hand geometry and grip force analysis. Players visit participating pro shops or clinics equipped with ATLAS LABS’ scanning technology. A quick, non-invasive scan of the player’s hand provides precise measurements of hand length, width, and the unique contours of their grip. “It’s super easy,” explains Sarah Chen, lead biomechanics engineer at ATLAS LABS. “We’ve built a handheld scanner, it looks kind of like a futuristic mouse. The player simply holds it, and it captures a detailed 3D model of their hand. Then, our proprietary software analyzes that data, factoring in things like hand muscle mass, finger length, and typical grip pressure during a forehand and backhand.” But it doesn’t stop there. The software doesn't just tell you a grip size. It provides a range of recommended sizes, along with detailed explanations. “We don’t want to just give a number,” Miller emphasizes. “We want to educate the player. The software explains why that grip size is recommended, outlining the benefits in terms of power, control, and injury prevention. It even flags potential issues, like if a player has a particularly strong grip that might need a slightly larger size to avoid over-tightening.” The Problem with "Standard" Grip Sizes For decades, tennis players have relied on standard grip size charts based primarily on hand length. These charts typically categorize grip sizes from 4 ¼” to 4 5/8” (the most common) up to 4 ¾”. However, these charts fail to account for individual hand shape, muscle mass, and playing style. “Think about it,” Chen says. “Everyone’s hand is different. Some people have thicker palms, others have longer fingers. Some players are aggressive baseliners who generate a ton of power, while others are serve-and-volleyers who prioritize finesse. A 'standard' grip size just doesn’t cut it anymore.” How ATLAS LABS is Different ATLAS LABS’ technology goes beyond simple hand measurements. It incorporates: 3D Hand Scanning: Captures a precise model of the player's hand geometry. Grip Force Analysis: Estimates typical grip pressure during various strokes. Biomechanical Modeling: Simulates the impact of different grip sizes on performance. Personalized Recommendations: Provides a range of recommended grip sizes tailored to the player's individual needs. Educational Insights: Explains the reasoning behind the recommendations. Benefits for Players of All Levels ATLAS LABS’ grip size analysis isn’t just for pros. Players of all levels can benefit from finding the perfect grip. Increased Power: A properly sized grip allows for a more efficient energy transfer from the body to the racket. Improved Control: A comfortable grip allows for better racket handling and shot placement. Reduced Fatigue: A relaxed grip minimizes muscle tension and fatigue. Injury Prevention: A properly sized grip reduces the risk of tennis elbow, wrist pain, and other common injuries. Enhanced Feel: A comfortable grip allows for a better connection with the racket and ball. “We’ve seen amazing results in our initial testing,” Miller says. “Players are reporting increased power, improved control, and a significant reduction in discomfort. They’re finally able to play without constantly worrying about their grip.” Availability and Future Plans ATLAS LABS’ grip size analysis is currently available at select pro shops and tennis clinics across the United States. The company plans to expand its network of partners in the coming months. “We’re really excited about the future,” Chen says. “We’re also working on integrating our technology into mobile apps and wearable devices, so players can get a personalized grip size recommendation anytime, anywhere.” ATLAS LABS LLC is committed to helping tennis players of all levels achieve their full potential. By combining cutting-edge technology with a deep understanding of biomechanics, the company is revolutionizing the way players choose their grip size and improve their game. About ATLAS LABS LLC: ATLAS LABS LLC, based in Vancouver, WA, is a technology company specializing in biomechanical analysis and sports performance optimization. Founded in 2022, the company is dedicated to developing innovative solutions that help athletes of all levels reach their full potential. For more information, visit [hypothetical website address]. Contact: 262-546-1532, 5620 NE GHER RD STE H, VANCOUVER, WA, 98662-6164, UNITED STATES.