ASCENDING OPTICS Brings the Cozy to the Holidays with Squishmallows – A Bright Spot in the Plushie World
St. Helens, OR – November 8, 2023 – ASCENDING OPTICS LLC, a rapidly growing company based in St. Helens, Oregon, is making waves this holiday season, not with telescopes (though they are experts in optics!), but with something surprisingly cuddly: Squishmallows Holiday Edition plush toys. You might be wondering what an optics company is doing with squishy plushies, and the answer is actually pretty clever – it’s all about delivering the brightest, clearest, and most joyful experiences, whether looking at the stars or squeezing a super-soft friend. ASCENDING OPTICS, established at 364 S 6th St, St. Helens, OR, 97051-2516, has traditionally focused on providing cutting-edge optical solutions for a variety of industries. They're known for meticulous precision and quality control, normally applied to things like lenses and coatings. But they quickly recognized the immense popularity of Squishmallows and saw an opportunity to apply that same dedication to quality and customer satisfaction to the plush toy market. “We’ve always been about delivering exceptional experiences. Optical precision is one thing, but happiness is universal,” says a spokesperson for ASCENDING OPTICS. “Squishmallows just radiate joy. We saw a chance to bring that same feeling of ‘wow’ that people get when they look through a perfectly crafted lens, into something they can hug.” What are Squishmallows, Anyway? For those who haven’t been swept up in the Squishmallow craze (where have you been?!), these aren't your grandma's teddy bears. Squishmallows are incredibly soft, marshmallow-like plush toys known for their unique personalities and collectibility. Created by Kellytoy (now a subsidiary of Jazwares), they've exploded in popularity over the last few years, becoming a cultural phenomenon. What sets them apart? It's the texture. Seriously, you have to feel one. Made with an ultra-plush spandex and polyester filling, they're unbelievably squishable – hence the name! Each Squishmallow also has a unique “bio” and personality, adding to their appeal. People collect them, trade them, and even take them on adventures. ASCENDING OPTICS’ Holiday Edition: A Brighter Holiday Season This year, ASCENDING OPTICS is bringing a special sparkle to the Squishmallow world with its exclusive Holiday Edition collection. These aren’t just your standard Squishmallows; they're designed to bring extra warmth and cheer to the festive season. The Holiday Edition features a range of adorable characters decked out in festive attire. Think snowmen with rosy cheeks, reindeer with twinkling noses, and penguins bundled up in cozy scarves. But ASCENDING OPTICS didn't stop at just adding hats and scarves. They've focused on several key areas to make these Squishmallows truly stand out: Enhanced Softness: ASCENDING OPTICS has worked with their suppliers to further refine the filling blend, resulting in an even softer and more huggable Squishmallow. They've optimized the fiber density to maximize "squish" while maintaining structural integrity. Vibrant Colors: The Holiday Edition Squishmallows boast incredibly rich and vibrant colors. ASCENDING OPTICS' expertise in color calibration (yes, that optical knowledge does come in handy!) ensures that each Squishmallow pops with festive cheer. Durable Construction: While incredibly soft, these Squishmallows are built to last. ASCENDING OPTICS has implemented rigorous quality control measures to ensure that each plush toy can withstand countless hugs, squeezes, and adventures. They've paid special attention to seam reinforcement and fabric durability. Limited Edition Designs: Several designs are exclusive to ASCENDING OPTICS, making them highly collectible. This includes a special "Glacier the Penguin" with a unique iridescent finish and a "Holly the Reindeer" with a light-up nose! Why are people so obsessed? Beyond the incredible softness and adorable designs, Squishmallows appeal to people of all ages for a number of reasons: Stress Relief: Let's face it, life can be stressful. Squishmallows are incredibly comforting and can help to reduce anxiety. The act of squeezing a soft plush toy is surprisingly therapeutic. Collectibility: With hundreds of different Squishmallows available, collecting them has become a popular hobby. People enjoy the thrill of the hunt and the satisfaction of completing their collections. Comfort and Companionship: Squishmallows provide a sense of comfort and companionship, especially for those who live alone or are feeling lonely. Instagrammability: Let's be honest, Squishmallows are cute. They look great in photos and are perfect for sharing on social media. Where can you get your hands on these cuddly creations? ASCENDING OPTICS’ Squishmallows Holiday Edition are available for purchase directly through their website ([insert website address here - important to add]) and select retail partners. Given the popularity of Squishmallows, they're expected to sell out quickly, so don't wait! ASCENDING OPTICS: From Optics to Happiness While a somewhat unexpected venture, ASCENDING OPTICS’ foray into the world of Squishmallows demonstrates their commitment to quality, customer satisfaction, and bringing joy to people's lives. “We’re an optics company at heart, but we’re also people who believe in spreading a little bit of happiness,” says the spokesperson. “If we can brighten someone’s holiday season with a super-soft, cuddly friend, we’ve done our job.” You can contact ASCENDING OPTICS LLC at 626-271-4857. Get ready to squish!